Value Menu Launch

To launch BK's new $1 Value Menu we first surprised and delighted people by quietly sending them $1 on Venmo. The public soon started to take notice and headed to Twitter which generated buzz. A few days later as engagement started to rise, we made announcements on Twitter and TV that showcased the menu items with a unique storyline.

Clients: Burger King

Jr. Copywriter: Wilsynn Wheat

Jr. Art Director: Sara Mclaws

Art Director: Helen Rieger

Associate Creative Director: Cody Dummer

Executive Creative Director: Enrique Camacho

Director: Dave Laden with Hungry Man

Rather than use our budget for ad placements, we decided to Venmo people $1 instead.

 

 How it started.

First, we created a Venmo account fit for a King.

Then we got people guessing...

 
 
 

How it's going. The launch of the $1 Value Menu.

After a few days, we announced the new value menu at BK on social and TV. 

© 2021 Helen Rieger.