Value Menu Launch
To launch BK's new $1 Value Menu we first surprised and delighted people by quietly sending them $1 on Venmo. The public soon started to take notice and headed to Twitter which generated buzz. A few days later as engagement started to rise, we made announcements on Twitter and TV that showcased the menu items with a unique storyline.
Clients: Burger King
Jr. Copywriter: Wilsynn Wheat
Jr. Art Director: Sara Mclaws
Art Director: Helen Rieger
Associate Creative Director: Cody Dummer
Executive Creative Director: Enrique Camacho
Director: Dave Laden with Hungry Man
Rather than use our budget for ad placements, we decided to Venmo people $1 instead.
How it started.
First, we created a Venmo account fit for a King.
Then we got people guessing...