Value Menu Launch

To launch the new $1 Value Menu from BK we started things off with quietly sending people $1 on Venmo. Soon the public took notice. 

In an unlikely partnership, BK and the 2020 VMAs teamed up and brought an interactive experience to life for viewers who were stuck at home. We created three spots that aired during the VMAs and placed QR codes throughout them that viewers were able to scan and experience an AR performance of Lil Yachty and the King plus enter a sweepstakes to win tickets to next years event all from the comfort of their own homes.

 

In the end we got some much traffic to our AR site that it crashed. 

Clients: Burger King

Jr. Copywriter: Wilsynn Wheat

Jr. Art Director: Sara Mclaws

Art Director: Helen Rieger

Associate Creative Director: Cody Dummer

Executive Creative Director: Enrique Camacho

Director: Dave Laden with Hungry Man

 How it started.

First, we created a Venmo account fit for a King. 

Then we got people guessing...

 
 
 

Launch of the $1 Menu

After a few days, we launched social and a TV spot announcing the new value menu. 

© 2021 Helen Rieger.