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Where home and music collides. This is progressive's first full content driven project to reach young homeowners at their passion point: music.
Since the shower is the home's natural sound studio we had St. Vincent
interview up-and-coming artists along with live performances.
client
Progressive Insurance
copywriter
Zoe Myers
art director
Helen Rieger
associate creative director
Ashley Herrin
executive creative director
Sean McBride
The Artists
We featured 6 up-and-coming artists who reflected on their time as musicians, got into side hustles, and passion for bottle water.
The Music
From hits to new singles these artists gave it their all in an unusual setting.
Play Video
The Website
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