Where home and music collides. This is progressive's first full content
driven project to reach young homeowners at their passion point: music.
Since the shower is the home's natural sound studio we had St. Vincent
interview up-and-coming artists along with live performances.
associate creative director
executive creative director
We featured 6 up-and-coming artists who reflected on their time as musicians, got into side hustles, and passion for bottle water.
From hits to new singles these artists gave it their all in an unusual setting.