Shower Sessions

This was Progressive's first content driven project to reach young homeowners at their passion point: music. To do so, we worked with the Grammy award winning artist St. Vincent to  interview up-and-coming artists in the home's natural sound studio, the shower. We created a podcast with multiple episodes, various social content and a microsite to promote our live interviews and performances.

Clients: Progressive Insurance

Copywriter: Zoe Myers

Art Director: Helen Rieger

Associate Creative Directors: Ashley Herrin

Executive Creative Directors: Sean McBride

Press: Campaign, Pitchfork , Rolling Stone, Esquire

Meet The Artists

We featured 6 up-and-coming artists and interviewed them on topics that ranged from their music to their side hustles

(who knew Duckwrth was a fan of typography?) to passion points (big shout out to bottled water from Donna Missal). 

The Music

From top hits to new singles these artists gave it their all in an unusual setting. 

The Website

Where we housed all our content from each musician that includes interviews and performances.

Check it out here