Where home and music collides. This is progressive's first full content

driven project to reach young homeowners at their passion point: music.

Since the shower is the home's natural sound studio we had St. Vincent 

interview up-and-coming artists along with live performances.

client

Progressive Insurance

copywriter

Zoe Myers 

art director

Helen Rieger

associate creative director 

Ashley Herrin

executive creative director 

Sean McBride

The Artists 

We featured 6 up-and-coming artists who reflected on their time as musicians, got into side hustles, and passion for bottle water. 

The Music

From hits to new singles  these artists gave it their all in an unusual setting.

© 2020 Helen Rieger.