This was Progressive's first content driven project to reach young homeowners at their passion point: music. To do so, we worked with the Grammy award winning artist St. Vincent to interview up-and-coming artists in the home's natural sound studio, the shower. We created a podcast with multiple episodes, various social content and a microsite to promote our live interviews and performances.
Clients: Progressive Insurance
Copywriter: Zoe Myers
Art Director: Helen Rieger
Associate Creative Directors: Ashley Herrin
Executive Creative Directors: Sean McBride
Meet The Artists
We featured 6 up-and-coming artists and interviewed them on topics that ranged from their music to their side hustles
(who knew Duckwrth was a fan of typography?) to passion points (big shout out to bottled water from Donna Missal).
From top hits to new singles these artists gave it their all in an unusual setting.
Where we housed all our content from each musician that includes interviews and performances.
Check it out here www.ShowerSessionsPodcast.com