This father's day, give dad the gift he's been yearning for.
Get Off My Insurance Eau de Parfum by Progressif.
In the end, we had 155% increase in positive brand sentiment and
over 17.5 million impressions for a product that sold out in 24 hrs.
executive creative director
The One Club – shortlist
Hatch – silver
stills captured by Ashley Herrin
we launched the product through sponsored content
our social content drove viewers to the site
where they could buy the Eau De Parfum themselves
sold out products
but why stop there? we created a full line of additional products for dad,
so you can get off his insurance and also get your act together.