Progressive Insurance

This father's day, give dad the gift he's been yearning for.

Get Off My Insurance Eau de Parfum by Progressif. 


In the end, we had 155% increase in positive brand sentiment and

over 17.5 million impressions for a product that sold out in 24 hrs.


Zoe Myers 

art director 

Helen Rieger

executive creative director

Nate Donabed

Josh Kahn


Brendan Gibbons


The One Club – shortlist 

Hatch – silver 

stills captured by Ashley Herrin

social content

we launched the product through sponsored content


our social content drove viewers to the site 

 product page

where they could buy the Eau De Parfum themselves

sold out products

but why stop there? we created a full line of additional products for dad,

so you can get off his insurance and also get your act together. 

© 2020 Helen Rieger.