client

Progressive Insurance

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This father's day, give dad the gift he's been yearning for.

Get Off My Insurance Eau de Parfum by Progressif. 

 

In the end, we had 155% increase in positive brand sentiment and

over 17.5 million impressions for a product that sold out in 24 hrs.

copywriter

Zoe Myers 

art director 

Helen Rieger

executive creative director

Nate Donabed

Josh Kahn

director

Brendan Gibbons

awards

The One Club – shortlist 

Hatch – silver 

stills captured by Ashley Herrin

social content

we launched the product through sponsored content

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microsite

our social content drove viewers to the site 

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 product page

where they could buy the Eau De Parfum themselves

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sold out products

but why stop there? we created a full line of additional products for dad,

so you can get off his insurance and also get your act together.