Get Off My Insurance
This father's day, give dad the gift he's been yearning for. Get Off My Insurance, an Eau de Parfum by Progressif. We brought the world of pretentious cologne commercials to life for an unsuspecting brand: insurance. In the end, there was a 155% increase in positive brand sentiment and over 17.5 million impressions for a product that sold out in 24 hrs.
Clients: Progressive Insurance
Copywriter: Zoe Myers
Art Director: Helen Rieger
Executive Creative Directors: Nate Donabed & Josh Kahn
Director: Brendan Gibbons
Awards: The One Club Shortlist
stills captured by Ashley Herrin
We leveraged sponsored content on Facebook and Instagram to generate buzz and drive viewers to our microsite where they could actually buy the product for themselves.
With the use of paid assets, we were able to drive viewers to the eau de parfum's site where they could purchase a bottle (or two) of their own.
But why stop there? We created a full line of additional products for dad, so you while you're getting off his insurance, consider also getting your act together... need we say more?