Foodmarks

When you share a meal and a Coca-Cola that spot, whether it be a food cart or a 5 start restaurant, becomes a landmark. In this case, a Foodmark. To inspire the public to create their own Foodmarks, we launched a global campaign that brought famous moments, like Marilyn Monroe eating a hot dog and drinking a Coca-Cola in 1957, to life. Through art and technology we created interactive experiences that took visitors back in time to experience that moment for themselves. We recreated famous moments all over the world and put them on the map. Literally. ​

Credits

Clients: Coca-Cola, Copywriter: Mackenzie Hart, Art Director: Helen Rieger, Creative Directors: Jonathan Yurek & Pete Nordstrom, Executive Creative Director: Guillermo Vega