Foodmarks
Coca-Cola
When you share a meal and a Coca-Cola that spot, whether it be a food cart or a 5 start restaurant, becomes a landmark. In this case, a Foodmark. To inspire the public to create their own Foodmarks, we launched a global campaign that brought famous moments, like Marilyn Monroe eating a hot dog and drinking a Coca-Cola in 1957, to life. Through art and technology we created interactive experiences that took visitors back in time to experience that moment for themselves. We recreated famous moments all over the world and put them on the map. Literally.

Fun fact:
For the launch I created an animated billboard that lived on Coca-Cola's iconic TSQ placement.
Credits
Clients: Coca-Cola | Agency: OpenX + Ogilvy NY | ACD CW: Mackenzie Hart | ACD Art Director: Helen Rieger | CDs: Jonathan Yurek & Pete Nordstrom | ECD: Guillermo Vega