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vitaminwater
from New York
vitaminwater
There's water from mountain springs and then there's water from New York. This campaign pays homage to the unique energy of New York City that is reminiscent of what the brand is today - colorful, flavorful, and anything but boring. We brought vitaminwater back to it's roots with spots that were directed by no other than Spike Lee with cinematography by Matthew Libatique.
Best 3 days
of my life?
Probably.
Credits
Clients: vitaminwater, Copywriter: Mackenzie Hart, Art Director: Helen Rieger, Creative Directors: Aste Gutierrez & Sherman Winfield, Director: Spike Lee, Cinematographer: Matthew Libatique, Editor: Mike Leuis @ Mackcut
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