Get Off My Insurance
This father's day, give dad the gift he's been yearning for. Get Off My Insurance, an Eau de Parfum by Progressif.
In the end, we had 155% increase in positive brand sentiment and over 17.5 million impressions for a product that sold out in 24 hrs.
client
Progressive Insurance
copywriter
Zoe Myers
art director
Helen Rieger
executive creative director
Nate Donabed
Josh Kahn
director
Brendan Gibbons
awards
The One Club – shortlist
Hatch – silver
stills captured by Ashley Herrin
social content
we launched the product through sponsored content
microsite
and drove viewers to the eau de parfum's site where they could purchase a bottle of their own.
product page
where they could buy the Eau De Parfum themselves
sold out products
but why stop there? we created a full line of additional products for dad,
so you while you get off his insurance and also get your act together... need we say more?
