Get Off My Insurance 

This father's day, give dad the gift he's been yearning for. Get Off My Insurance, an Eau de Parfum by Progressif. 

 

In the end, we had 155% increase in positive brand sentiment and over 17.5 million impressions for a product that sold out in 24 hrs.

client

Progressive Insurance

copywriter

Zoe Myers 

art director 

Helen Rieger

executive creative director

Nate Donabed

Josh Kahn

director

Brendan Gibbons

awards

The One Club – shortlist 

Hatch – silver 

stills captured by Ashley Herrin

social content

we launched the product through sponsored content

microsite

and drove viewers to the eau de parfum's site where they could purchase a bottle of their own.

 product page

where they could buy the Eau De Parfum themselves

sold out products

but why stop there? we created a full line of additional products for dad,

so you while you get off his insurance and also get your act together... need we say more?

© 2020 Helen Rieger.