American Airlines AAdvantage OOH Campaign

It’s a human truth: so much of our time is spent thinking about there.

Vacationing there, scootering there, eating foods you can’t pronounce there.

And so often "there" seems out of reach. Until now. Now, you can be there,

and love how you get there. This is where there begins.

We created over 20+ unique images to bring travel to life from the mountains 

to the beach. Our scope was OOH, brochures, and inflight video. 


Clients: Barclays & American Airlines

Copywriter: Zoe Myers

Art Director: Helen Rieger

Executive Creative Directors: Fred Saldanha & Max Geraldo

Photographer: Nick Hall 

The Creative

Our two frame layout helped us show the location before and after you get there of various travel scenarios.

This campaign is about seeing and getting there.


In airports through out the country OOH in various layouts, came to life. 

Additional Unique Stills

We created a robust image library full of advantageous  travel activities. 

Here are a few of my favorites showcasing the "theres" and "heres" of each scenario. 

The Scenes:

I got to travel with our production team to 2 different countries to capture 50 unique images in 15 days. Here are some BTS images I captured from our various photoshoot locations in Argentina & Brazil. 

© 2021 Helen Rieger.