2020 Video Music Awards

Burger King

In an unlikely partnership, BK and the 2020 VMAs teamed up and brought an interactive experience to viewers who were stuck at home. We created three spots that aired during the VMAs which featured branded QR codes throughout that viewers were able to scan. Viewers used their phones to experience an AR performance of Lil Yachty and the King and enter to win tickets to next year's event all from the comfort of their own homes. In the end, we drove so much traffic to the site that it crashed.

First they
showed up

Then they
bro'ed up

Credits

Clients: Burger King, Copywriter: Vanessa de Beaumon, Art Director: Helen Rieger, Associate Creative Directors: Cody Dummer, Executive Creative Directors: Enrique Camacho