2020 Music Video Awards


Burger King

This was Progressive's first content driven project to reach young homeowners at their passion point: music. To do so, we worked with the Grammy award winning artist St. Vincent to  interview up-and-coming artists in the home's natural sound studio, the shower. We created a podcast with multiple episodes, various social content and a microsite to promote our live interviews and performances.


Clients: Progressive Insurance, Copywriter: Zoe Myers, Art Director: Helen Rieger, Creative Directors: Nate Donabed & Josh Kahn,  Executive Creative Directors: Sean McBride, Director Brendan Gibbons

© 2021 Helen Rieger.