2020 Music Video Awards

In an unlikely partnership, BK and the 2020 VMAs teamed up and brought an interactive experience to life for viewers who were stuck at home.


We created three spots that aired during the VMAs and placed QR codes throughout them that viewers were able to scan and experience an AR performance of Lil Yachty and the King plus enter a sweepstakes to win tickets to next years event all from the comfort of their own homes.


In the end we got some much traffic to our AR site that it crashed. 

Clients: Burger King

Partnership: MTV 2020 VMAS

Copywriter: Vanessa de Beaumont

Art Director: Helen Rieger

Associate Creative Director: Cody Dummer

Executive Creative Director: Enrique Camacho

The Launch

We started things off with Lil Yachty and the King cooking something up on Twitter.

The Show

Then the King and Lil Yachty were seen rolling up together at the VMAs and that's not all...

The Experience 

We brought the King and Lil Yatchy right to your living room.

Scan for yourself

The Content

From BTS vocal warm ups to 20+ pieces of unique content

© 2021 Helen Rieger.