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Burger King

This father's day, give dad the gift he's been yearning for. Get Off My Insurance, an Eau de Parfum by Progressif. We brought the world of pretentious cologne commercials to life for an unsuspecting brand: insurance. In the end, there was a 155% increase in positive brand sentiment and over 17.5 million impressions for a product that sold out in 24 hrs.

Credits

Clients: Progressive Insurance, Copywriter: Zoe Myers, Art Director: Helen Rieger, Associate Creative Directors: Ashley Herrin, Executive Creative Directors: Sean McBride, Press: Campaign, Pitchfork , Rolling Stone, Esquire

© 2021 Helen Rieger.