Shower Sessions

This is Progressive's first content driven project to reach young homeowners at their passion point: music. To do that we worked with Grammy award winning artist St. Vincent to interview up-and-coming artists in the home's natural sound studio, the shower. 

We created a podcast, social content and a microsite to promote our live interviews and performances.


Progressive Insurance


Zoe Myers 

art director

Helen Rieger

associate creative director 

Ashley Herrin

executive creative director 

Sean McBride

the artists

We featured 6 up-and-coming artists and interviewed them on topics that ranged from their music to their side hustles

(who knew Duckwrth was a fan of typography?) and passion points (big shout out to bottle water from Donna Missal). 

the music

From hits to new singles these artists gave it their all in an unusual setting. 

the website

Here we housed all our content from each musician that includes interviews and performances.

Check it out here

© 2020 Helen Rieger.