This is Progressive's first content driven project to reach young homeowners at their passion point: music. To do that we worked with Grammy award winning artist St. Vincent to interview up-and-coming artists in the home's natural sound studio, the shower.
We created a podcast, social content and a microsite to promote our live interviews and performances.
associate creative director
executive creative director
We featured 6 up-and-coming artists and interviewed them on topics that ranged from their music to their side hustles
(who knew Duckwrth was a fan of typography?) and passion points (big shout out to bottle water from Donna Missal).
From hits to new singles these artists gave it their all in an unusual setting.
Here we housed all our content from each musician that includes interviews and performances.
Check it out here