2020 Music Video Awards

In an unlikely partnership, BK and the 2020 VMAs teamed up and brought the performance to viewers who are stuck at home. 


With the help of QR codes that we placed throughout our three spots that aired during the VMAs, viewers were able to enter a BK x VMAs sweepstakes and also experience an AR performance of Lil Yachty and the King right in their own homes. 


Burger King


Vanessa de Beaumont

art director 

Helen Rieger

associate creative director

Cody Dummer

executive creative director

Enrique Camacho

community manager 

Morgan Playle


the launch

We started things off with Lil Yachty and the King cooking something up on Twitter.


the show

Then the King and Lil Yachty were seen rolling up together at the VMAs...

Where they got ready for something big...

The biggest performance of the night...


the experience 

Right in your living room.

Scan for yourself.


the content

From BTS vocal warm ups to 20+ pieces of unique content



the response

And of course the fans had something to say. Here's some of the response we got. 

© 2020 Helen Rieger.