2020 Music Video Awards
In an unlikely partnership, BK and the 2020 VMAs teamed up and brought the performance to viewers who are stuck at home.
With the help of QR codes that we placed throughout our three spots that aired during the VMAs, viewers were able to enter a BK x VMAs sweepstakes and also experience an AR performance of Lil Yachty and the King right in their own homes.
Vanessa de Beaumont
associate creative director
executive creative director
We started things off with Lil Yachty and the King cooking something up on Twitter.
Then the King and Lil Yachty were seen rolling up together at the VMAs...
Where they got ready for something big...
The biggest performance of the night...
Right in your living room.
Scan for yourself.
From BTS vocal warm ups to 20+ pieces of unique content.
And of course the fans had something to say. Here's some of the response we got.