With bars requiring proof of vaccination to enter, we created a holiday sweater that served dual purpose.

One part holiday sweater, one part vax card holder, it’s everything we never knew we would need in 2021.​

Blue Moon is primarily consumed at bars and restaurants, so we wanted to find a way to make celebrating the holidays with a Blue Moon beer safer and easier. We produced more than 500 vax card-igans, selling out twice. On a budget of only $37,000, we received 250MM earned media impressions.

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