2020 Music Video Awards
In an unlikely partnership, BK and the 2020 VMAs teamed up and brought an interactive experience to life for viewers who were stuck at home.
We created three spots that aired during the VMAs and placed QR codes throughout them that viewers were able to scan and experience an AR performance of Lil Yachty and the King plus enter a sweepstakes to win tickets to next years event all from the comfort of their own homes.
In the end we got some much traffic to our AR site that it crashed.
Clients: Burger King
Partnership: MTV 2020 VMAS
Copywriter: Vanessa de Beaumont
Art Director: Helen Rieger
Associate Creative Director: Cody Dummer
Executive Creative Director: Enrique Camacho
The Launch
We started things off with Lil Yachty and the King cooking something up on Twitter.
The Show
Then the King and Lil Yachty were seen rolling up together at the VMAs...
Where they got ready for something big...
The biggest performance of the night...
The Experience
We brought the King and Lil Yatchy
right to your living room.
Scan for yourself
The Content
From BTS vocal warm ups to 20+ pieces of unique content.
The Response
And of course the fans had something to say. Here's some of the response we got.
