Ballin on a Budget

Burger King

To launch BK's new $1 Value Menu we first surprised and delighted people by quietly sending them $1 on Venmo. The public soon started to take notice and headed to Twitter which generated buzz. A few days later as engagement started to rise, we made announcements on Twitter and TV that showcased the menu items with a unique storyline.

Peep the case study👇

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Credits

Clients: Burger King, Jr Team: Wilsynn Wheat & Sara McLaws, Art Director: Helen Rieger, Associate Creative Directors: Cody Dummer, Executive Creative Directors: Enrique Camacho, Director: Dave Laden