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Ballin on a Budget
Burger King
To launch BK's new $1 Value Menu we first surprised and delighted people by quietly sending them $1 on Venmo. The public soon started to take notice and headed to Twitter which generated buzz. A few days later as engagement started to rise, we made announcements on Twitter and TV that showcased the menu items with a unique storyline.
Peep the case study👇


Credits
Clients: Burger King | Agency: MulenLowe | Director: Dave Laden | AD: Helen Rieger | ACD CW: Cody Dummer | Jr. CW: Wilsynn Wheat | Jr. AD: Sara McLaws |
ECD: Enrique Camacho,
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