American Airlines AAdvantage
OOH Campaign
It’s a human truth: so much of our time is spent thinking about there.
Vacationing there, scootering there, eating foods you can’t pronounce there.
And so often "there" seems out of reach. Until now. Now, you can be there,
and love how you get there. With the AAdvantage Aviator Mastercard,
this is where there begins.
To promote American Airlines and Barlcay's Mastercard, we created over 25
unique images across OOH, brochures, and inflight video.
Clients: Barclays & American Airlines
Copywriter: Zoe Myers
Art Director: Helen Rieger
Executive Creative Directors: Fred Saldanha & Max Geraldo
Photographer: Nick Hall
Additional Unique Stills
We created a robust image library of 30 unique stills showing adventurous travel activities.
Here are a few of my favorites showcasing the "theres" and "heres" of each scenario.
Behind
The Scenes:
I got to travel with our production team to 2 different countries to capture 30 unique images in 15 days.
Here are some BTS images I captured from our various photoshoot locations in Argentina & Brazil.
