American Airlines AAdvantage

OOH Campaign

It’s a human truth: so much of our time is spent thinking about there.

Vacationing there, scootering there, eating foods you can’t pronounce there.

And so often "there" seems out of reach. Until now. Now, you can be there,

and love how you get there. With the AAdvantage Aviator Mastercard,

this is where there begins.

To promote American Airlines and Barlcay's Mastercard, we created over 25

unique images across OOH, brochures, and inflight video. 


Clients: Barclays & American Airlines

Copywriter: Zoe Myers

Art Director: Helen Rieger

Executive Creative Directors: Fred Saldanha & Max Geraldo

Photographer: Nick Hall 

Additional Unique Stills

We created a robust image library of 30 unique stills showing adventurous travel activities. 

Here are a few of my favorites showcasing the "theres" and "heres" of each scenario. 

The Scenes:

I got to travel with our production team to 2 different countries to capture 30 unique images in 15 days. 

Here are some BTS images I captured from our various photoshoot locations in Argentina & Brazil. 

© 2021 Helen Rieger.